Lumata’s 'Expression Target' can help telcos monetize their data

Lumata’s 'Expression Target' can help telcos monetize their data

Ovum's view:-

Friday October 2,2015

Clare McCarthy, Practice Leader - Telecom Operations and IT

Clare McCarthy

Practice Leader, Telecom Operations and IT

Summary

Telcos keen to monetize their data assets by creating new revenue streams will be interested in Expression Target. Part of Lumata’s Expression product suite, Expression Target unlocks the value of customer data through personalized, secure, and targeted mobile advertising.

Expression Target’s three-sided business model puts telcos in a strong position.

Lumata’s Expression platform is an intelligent, near real-time customer lifecycle management system that provides campaign predictions, analytics, and optimization capabilities to telcos and their brand partners. It has a web-based interface that allows marketing departments to be self-sufficient in the
design and deployment of loyalty and retention campaigns.


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