Analyzing the strengths, weaknesses, opportunities, and threats
Friday March 27,2015
Practice Leader, Telecom Operations and IT
Generating sustainable, additional revenue by monetising customer data continues to test telcos’ marketing departments. Part of the problem is that they, and many of their existing partners, do not have the agile tools they need to leverage the data effectively and improve customer satisfaction, loyalty and trust. There is consequently great demand for predictive analytics tools that will identify where problems are occurring, and alert the telco of its customers’ propensity to upgrade or churn, and help define the best action or offer to encourage loyalty.