London | 30 Jun,2015
Lumata, a market leader in real-time mobile marketing and CLM software and services, has completed the group-wide deployment of the Expression platform for mobile telecom operator, Digicel, with the launch of its seventh hub in Papua New Guinea.
The implementation completes a group-wide, multi-market deal which allows Lumata to support 33 markets for the Digicel Group - from the Caribbean to Asia Pacific, through its real-time marketing and customer lifecycle management platform, Expression for Operators.
Expression will enhance Digicel’s marketing operations in these markets with the ability to rapidly design and launch innovate campaigns that drive revenue, maximise customer satisfaction, build customer relationships and reduce customer churn across its entire geographic footprint. The first of these has been designed to welcome new customers to Digicel and to promote existing bundles and services.
Digicel will use the Expression for Operators platform to deliver further campaigns while the Lumata team works on the ground to help deploy them across all the main seven live hubs. These now include, Haiti, Jamaica, Salvador, Panama, The French West Indies, Trinidad and Tobago and Papua New Guinea.
Lumata is also set to roll out a further 16 of the supporting satellite markets in the region, where six are already live. These include the smaller markets connected to Jamaica (including Barbados, British Virgin Islands and Anguilla) and those on the other side the Pacific islands, which are connected to Papua New Guinea, (including Fiji, Tonga, Vanuatu, Nauru and Samoa).
“This is a landmark achievement for Lumata. We were able to deploy our solution across the majority of Digicel’s markets rapidly within a short period of just seven months as part of a group-wide deal, said Adhish Kulkarni, Chief Marketing Officer, Lumata. “With our marketing experts on the ground, we are now supporting Digicel with the technology and expertise to drive revenues across its entire regional footprint”
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit www.lumata.com
About Digicel Group
Digicel Group is a leading global communications provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 13 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.
For further Lumata media information, please contact:
Senior Marketing Manager