London, UK | 22 February,2012
February 22nd 2012, London UK - Lumata, a global provider of mobile marketing, advertising and loyalty technology solutions, has today announced David Nicholson, as the new Head of Europe. Nicholson is tasked with growing Lumata’s sales channels across the 12 European countries in which it operates.
Nicholson is the first high profile hire for Lumata since it was launched in November 2011 with strong backing from Francisco Partners, a leading technology focused Private Equity firm and Buongiorno, the leading b2c mobile entertainment provider. Lumata leads the mobile relationship management, category, working with Operators such as Orange and brands including Nestle, Dior and Hewlett-Packard engage with customers across all mobile channels.
Prior to joining Lumata, David Nicholson rapidly grew the mobile marketing business as sales director for 2ergo, a mobile marketing specialist. Nicholson has previously held senior sales positions with THUS, Cable & Wireless, and BT..
"David has the ability to drive performance across the organisation while, at the same time, galvanising governance and development of the team working for him. We have aggressive plans in place for 2012 and in David we have a leader who can deliver on these plans," said Thomas Enraght-Moony, CEO of Lumata.
“The mobile marketing industry is still in its infancy and as such this job presents a massive opportunity. Lumata already works with some of the world’s leading brands, has good financial strength and a clear vision for growth with a focus on customer engagement,” said Nicholson.”