Lumata enhances its Expression Platform with ‘Campaign Library’ - A best practise Knowledge Base for Marketers

London, UK | June,2014

LONDON, UK – June, 2014 – Lumata, a market leader in real-time customer lifecycle management (CLM), advertising and data monetisation, has enhanced its Expression platform for operators, with a powerful new marketing tool.

Campaign Library is a knowledge base of best practice campaigns from Lumata and its global customer base. It offers customers on the Expression platform, a repository of campaign examples and results derived from a number of its Telecom operator customers.

Campaigns examples are detailed across several searchable marketing objectives, eligibility criteria and campaign models through dedicated Software as a Service (SaaS) application. A library of these examples serves as an independent knowledge base for both external users and internal users, such as Marketing Services executives, to discover new campaign ideas. Customers can search for (anonymised) campaigns from the Lumata customer base to identify the best performing campaigns for any given marketing objective or segment - for example, campaigns for a prepaid operator in India targeting high ARPU customers with a discounted data bundle, just before they run out of their monthly data allocation.

This repository of campaigns will grow over time to cover every possible marketing objective, segment, action and operator from emerging and mature markets, but the addition of Campaign Library already offers operators:

  • Access to a global repository of campaign ideas while developing campaign plans
  • The ability to tap into a wide variety of campaigns for every marketing objective and customer lifecycle stage
  • Detailed shortlist campaigns based on key KPIs such as return rate and windfall effect
  • The ability to replicate the targeting criteria and campaign model from the shortlisted campaigns into their Expressions platform

Campaign Library is the latest development in Lumata’s mission to provide operators with the tools they need to manage their brand’s interaction with consumers and achieve their marketing objectives over mobile.

“This latest addition to the Expression offering gives marketers a further tool to sharpen their competitive edge, helping them to decrease churn and increase revenue and enable us to demonstrate our deep mobile marketing expertise and commitment to building market-leading products”, said Adhish Kulkarni, CMO, Lumata.


About Lumata

Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.

Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.

Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.

Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit lumata.com

For further media related information, please contact:

 

Rajdeep Singh

Corporate Marketing Manager, Lumata

Mob-+91 9871120 900

Email: Rajdeep.singh@lumatagroup.com


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