Francisco Partners and Buongiorno backed business integrates existing Buongiorno B2B divisions and prepares for future growth

London, UK and Milan, Italy | 01 November,2011

Francisco Partners and Buongiorno backed business integrates existing Buongiorno B2B divisions and prepares for future growth.

November 1st 2011,London UK and Milan, Italy - Leading private equity firm Francisco Partners and Buongiorno S.p.A. (FTSE Italy STAR: BNG), the global leader in the market of paid content on mobile today, announced the launch of Lumata, a newly formed company focused on serving the B2B market in the fast moving mobile marketing sector. Lumata combines Buongiorno’s fast-growing operator, brand and manufacturer focused businesses under one single brand. With strong private equity backing from Francisco Partners, Lumata is perfectly positioned to serve the rapidly growing needs of its global customers and is well placed to pursue growth.

Lumata will, from today, operate globally with 15 offices and more than 500 employees. Lumata already helps more than 100 customers including mobile operators, handset manufacturers, and blue-chip consumer brands take advantage of the opportunities that the mobile channel presents. Lumata, with the backing of Francisco Partners and Buongiorno, has a strong investment plan to focus on expanding the tools and services that its customers use to explore and seize new ways of interacting with their consumers.

Heading up Lumata, is former Clearwire executive and Match.com CEO Thomas Enraght-Moony, a proven business leader with a strong track record of growth and innovation in fast growing markets.

“Mobile marketing is the place to be – it’s how consumers prefer to interact with the companies that serve them” said Enraght-Moony. “Helping businesses with the challenges mobile presents is a big opportunity for an experienced team with the right financial backing. That’s Lumata.”

Matt Spetzler, Principal at Francisco Partners said, “Francisco Partners views the mobile marketing space as an exceptional opportunity for growth. We are committed to build on our initial investment in Lumata and to arm it with the resources needed to become a category leader. With Thomas we have a seasoned CEO with the vision, experience and determination to make Lumata a world-wide success.”

Concluding, Mauro Del Rio, founder and Chairman of Buongiorno and Board member of Lumata Group, said, “The Buongiorno B2B team has built a solid foundation. The combination of this team and Francisco Partners investment expertise makes this focused stand-alone company an incredibly exciting and logical next step in the businesses evolution. It will undoubtedly be the recipe for growth and success.”

About Lumata

Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data. 

Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.

Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com

 


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