Lumata today launched the latest version of its flagship product (Expression Marketing) for Customer Lifecycle Management. The new version 2.4 combines real-time contextual marketing capabilities with Lumata’s market leading next generation loyalty programme capability. Expression now uniquely integrates predictive analytics, campaign management, loyalty programmes and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Speaking on the product launch, Julia Kreusch, Senior Marketing Manager, Telefonica said, “Lumata's Expression Marketing 2.4 tremendously enhanced our Prepaid Überraschung Programme with its advanced reward optimisation capability combined with real-time marketing capability to personalise the offer based on customer profile, spend and engagement in the programme."
Ovum, the leading analyst firm, today released a research paper on “telco loyalty marketing”, quoting Mobistar’s award-winning ‘Have a Nice Day’ Badges campaign run by Lumata. Ovum’s report focuses on how Operators can generate brand loyalty and advocacy by using real-time marketing and analytics solutions to leverage customer data and create relevant personalized customer offers.
London, 28th Sep: Lumata has launched a new product ‘Expression Target’ under its Expression suite of products to unlock the advertising potential of Telco customer data. With this self-service solution, Advertisers or ad agencies can target a Telco’s opted-in subscriber base for marketing initiatives such as driving footfall, raising awareness and acquiring customers.
The solution aims to deliver personalised, secure and targeted advertising at the click of a button for advertisers, while maintaining 100% privacy of all PII (personally identifiable information) about subscribers. Targeting variables include age, gender, location, device types, usage behaviour, purchasing power and lifestyle preferences, making this a powerful acquisition channel.
Expression Target opens a new revenue stream for a Telco and positions the Telco as a key player in the mobile advertising ecosystem. With a decade of experience in mobile advertising, Lumata is uniquely placed to support a Telco in the journey of data monetisation through advertising. Adhish Kulkarni, CMO, Lumata, said, “It’s a win-win for both Advertisers and Telcos who are seeking new revenue streams in the face of stagnant or declining growth of traditional voice and messaging products. Advertisers have a huge opportunity to target opted-in Telco customers while allowing the Telco to maintain customer anonymity and data privacy”.
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com
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Lumata, a market leader in mobile customer lifecycle management (CLM), advertising and data monetization has launched an industry-first digital loyalty programme for leading Belgian mobile operator, Mobistar.
The three year deal will equip the Orange Group owned operator with an intelligent, real-time campaign management and loyalty solution, powered by Lumata’s Expression CLM platform and its team of marketing experts.
The Mobistar “Have A Nice Day” programme rewards customers across a number of parameters including tenure, digital engagement and average spend on the Mobistar network. The solution combines ‘Surprise & Delight’ mechanics with Lumata’s proprietary next generation loyalty concept, ‘Badges’, where customers are rewarded by Mobistar and partners by ‘unlocking’ badges for specific actions.
- Lumata, a market leader in real-time mobile marketing and CLM software and services, has completed the group-wide deployment of the Expression platform for mobile telecom operator, Digicel, with the launch of its seventh hub in Papua New Guinea.
The implementation completes a group-wide, multi-market deal which allows Lumata to support 33 markets for the Digicel Group - from the Caribbean to Asia Pacific, through its real-time marketing and customer lifecycle management platform, Expression for Operators.
Expression will enhance Digicel’s marketing operations in these markets with the ability to rapidly design and launch innovate campaigns that drive revenue, maximise customer satisfaction, build customer relationships and reduce customer churn across its entire geographic footprint. The first of these has been designed to welcome new customers to Digicel and to promote existing bundles and services.
Lumata’s CMO, Adhish Kulkani, has won a place in the 2014 Drum Mobile Top 50 Award listing.
In its annual celebration of the people at the forefront of the evolving mobile space, the awards recognise the 50 most respected and influential mobile professionals from across the UK’s mobile industry
The list was compiled after a shortlist of 100 nominated individuals was put to an online public vote to choose the most influential people working within the mobile marketing sector. It aims to highlight those who have championed mobile as a channel and whose impact has been felt throughout the industry.
Lumata Launches New Customer Lifestyle Portal for To Personalise Customer Experience With Rich Media Streaming
Airtel Partners as First Operator to Use New WAP Portal Mobile Marketing Solution
LONDON, UK – August, 2014 – Lumata, a market leader in real-time customer lifecycle management (CLM), advertising and data monetization, has launched its ‘ClubOomph’ WAP lifestyle portal, with Airtel as the first operator to offer the real time marketing tool to its customers.
The portal allows mobile operators to offer customizable video content to the rapidly growing young mobile user demographic. It offers access to rich media content covering various genres like fashion, cars and health for a highly personalised, behaviour based customer experience.
‘ClubOomph’ will soon be rolled out across a range of other operators across India, who will adopt it within their own branding to enhance their smart phone and data user experience. It also enables Lumata to reach out directly to consumers and take a step closer towards achieving an operator agnostic, ‘Direct-to-consumer’ business model.
LONDON, UK – June, 2014 – Lumata, a market leader in real-time customer lifecycle management (CLM), advertising and data monetisation, has enhanced its Expression platform for operators, with a powerful new marketing tool.
Campaign Library is a knowledge base of best practice campaigns from Lumata and its global customer base. It offers customers on the Expression platform, a repository of campaign examples and results derived from a number of its Telecom operator customers.
Campaigns examples are detailed across several searchable marketing objectives, eligibility criteria and campaign models through dedicated Software as a Service (SaaS) application. A library of these examples serves as an independent knowledge base for both external users and internal users, such as Marketing Services executives, to discover new campaign ideas. Customers can search for (anonymised) campaigns from the Lumata customer base to identify the best performing campaigns for any given marketing objective or segment - for example, campaigns for a prepaid operator in India targeting high ARPU customers with a discounted data bundle, just before they run out of their monthly data allocation.
Vietnamobile Selects Lumata for Enhanced Business Intelligence through Campaign Management functionality
Vietnam’s tier one operator employs intelligent, real-time Campaign Management platform to enhance competitive positioning and differentiation
LONDON, UK – May, 2014 - Lumata, a market leader in real-time customer lifecycle management, advertising and data monetization software and services, has won a two year deal with Vietnamobile to deploy Expression, its intelligent campaign management platform to manage Vietnamobile’s customer stimulation and retention marketing campaigns.
Vietnam’s tier one mobile operator, will join Lumata’s rapidly growing Expression customer base and use the real-time Campaign Management module to deliver innovative marketing campaigns that enhance its competitive positioning and differentiation in one of the world’s most competitive telecoms markets.
Vietnamobile chose Lumata’s Expression platform because it needed to extend its existing Business Intelligence capabilities to include predictive analytics and real-time campaign management. The real-time campaign management solution will equip its marketing team with the knowledge and tools to configure and deploy high impact marketing campaigns, which can be optimised from a single interface.
Campaign Recommendation Engine will enable operators to optimise loyalty marketing campaigns and maximise customer lifetime value
Mobile software and marketing services company, Lumata, has today announced an upgrade to its Expression customer base management (CBM) platform for operators. The addition of the Campaign Recommendation Engine (CRE) means that for the first time, operators can have a turnkey CBM solution with real-time predictive analytic capabilities. The CRE is the latest development in Lumata’s mission to provide operators with the tools they need to manage their brand’s interaction with consumers and achieve their marketing objectives over mobile.
The CRE can optimise an operator’s loyalty marketing by recommending, even at individual level, which marketing activity is most likely to engage the customer, to maximise value at each stage of the lifecycle and decrease churn.
Lumata, a market leader in mobile marketing software and services, has appointed Richard Grohol as new Chief Commercial Officer.
Richard joins Lumata from MACH where, as a CCO and member of the Executive Committee, he was responsible for driving worldwide sales and marketing activities, strategy and the Mobile Billing and Payment business unit. Before MACH, Richard was EVP of Worldwide Field Operations for 10 years at Roamware, Inc. and prior to this, worked at several major technology companies in the telecom industry, in both the USA and Europe.
In his new role, Richard will have responsibility for sales and client services across Lumata’s global revenue organisation including mobile operators, advertising and brands. He will be a member of Lumata’s senior management team and will report directly to the Chief Executive Officer, Thomas Enraght-Moony.
Thomas Enraght-Moony said: “I am delighted to welcome Richard Grohol at this important stage of Lumata’s global growth story. Rich is a seasoned executive bringing with him over 20 years of experience building and running successful sales organisations. He will play a key role in capturing commercial opportunities in the highly evolving mobile marketing space and I am confident that he will rapidly lead further success for Lumata.”
- Acquisition enhances real-time customer lifecycle management and predictive analytics capabilities to reduce churn and drive revenues for telecom operators.
- Positions Lumata as the only technology and services company able to offer telecom operators the ability to run large-scale loyalty programs as well as one-to-one marketing campaigns within a single platform.
Lumata, a leader in mobile marketing software and services, today announced the acquisition of ACT750, a provider of real-time customer retention and revenue management products for telecom operators.
With ACT750’s best-in-class technology, Lumata is able to enhance its existing product portfolio across two key dimensions. First, Lumata will be able to bring new loyalty concepts to market by leveraging ACT750’s micro-segmentation and real-time marketing capabilities. Second, by integrating ACT750’s powerful predictive analytics existing clients will benefit from improved ROI across their usage stimulation and churn reduction campaigns.
The deal gives Lumata the broadest portfolio of customer retention and loyalty solutions for telecom operators worldwide which offer large-scale marketing programs and highly personalised, one-to-one marketing campaigns – all under one roof.
Lumata, a global provider of mobile marketing, advertising and loyalty technology solutions, today announced the launch of a new mCommerce website designed for French Connection UK. Lumata was tasked with providing French Connection with a new sales channel on mobile that capitalises on the significant increase in mobile traffic to the website.
As smartphones proliferate, those accessing websites via their mobile device and looking to purchase goods via this channel need to be given an experience that mirrors that of PC-based web browsing. Recognising this, French Connection engaged Lumata to define and implement a wide-ranging mCommerce strategy.
The Lumata executed site now delivers quick easy navigation for comparison and seamless purchase of French Connection products - the key objective identified by French Connection at the start of the project. Lumata’s role extends beyond just there though – by providing in-depth analysis of traffic and user behaviour enabling French Connection to better understand their customer base. According to Forrester, mobile commerce is forecast to reach $31 billion by 2016, an annual growth rate of 39% from 2011.
February 22nd 2012, London UK - Lumata, a global provider of mobile marketing, advertising and loyalty technology solutions, has today announced David Nicholson, as the new Head of Europe. Nicholson is tasked with growing Lumata’s sales channels across the 12 European countries in which it operates.
Nicholson is the first high profile hire for Lumata since it was launched in November 2011 with strong backing from Francisco Partners, a leading technology focused Private Equity firm and Buongiorno, the leading b2c mobile entertainment provider. Lumata leads the mobile relationship management, category, working with Operators such as Orange and brands including Nestle, Dior and Hewlett-Packard engage with customers across all mobile channels.
Prior to joining Lumata, David Nicholson rapidly grew the mobile marketing business as sales director for 2ergo, a mobile marketing specialist. Nicholson has previously held senior sales positions with THUS, Cable & Wireless, and BT..
Francisco Partners and Buongiorno backed business integrates existing Buongiorno B2B divisions and prepares for future growth.
November 1st 2011,London UK and Milan, Italy - Leading private equity firm Francisco Partners and Buongiorno S.p.A. (FTSE Italy STAR: BNG), the global leader in the market of paid content on mobile today, announced the launch of Lumata, a newly formed company focused on serving the B2B market in the fast moving mobile marketing sector. Lumata combines Buongiorno’s fast-growing operator, brand and manufacturer focused businesses under one single brand. With strong private equity backing from Francisco Partners, Lumata is perfectly positioned to serve the rapidly growing needs of its global customers and is well placed to pursue growth.
Lumata will, from today, operate globally with 15 offices and more than 500 employees. Lumata already helps more than 100 customers including mobile operators, handset manufacturers, and blue-chip consumer brands take advantage of the opportunities that the mobile channel presents. Lumata, with the backing of Francisco Partners and Buongiorno, has a strong investment plan to focus on expanding the tools and services that its customers use to explore and seize new ways of interacting with their consumers.