Getting Loyalty Programs Right: A Priority for Telecoms Operators.

Digital services require more engaging loyalty programs from operators

Monday November 23,2015

Clare McCarthy Practice Leader, Telecom Operations and IT

Summary

Digital services require more engaging loyalty programs from operators
Operators are at a critical point in their lifecycle. They are undertaking digital transformations in an effort to become more agile, efficient, and profitable in the face of disruptive and competitive forces targeting their core business. As operators undertake major organizational and business change they must adopt a more engaging and proactive approach to their loyalty programs if they expect to retain their profitable customers and make loyal customers the foundation of their digital business.

 

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Lumata’s 'Expression Target' can help telcos monetize their data

Ovum's view:-

Friday October 2,2015

Clare McCarthy, Practice Leader - Telecom Operations and IT Clare McCarthy Practice Leader, Telecom Operations and IT

Summary

Telcos keen to monetize their data assets by creating new revenue streams will be interested in Expression Target. Part of Lumata’s Expression product suite, Expression Target unlocks the value of customer data through personalized, secure, and targeted mobile advertising. 

 

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SWOT Assessment: Lumata Expression

Analyzing the strengths, weaknesses, opportunities, and threats

Friday March 27,2015

Clare McCarthy, Practice Leader - Telecom Operations and IT Clare McCarthy Practice Leader, Telecom Operations and IT

Summary

Generating sustainable, additional revenue by monetising customer data continues to test telcos’ marketing departments. Part of the problem is that they, and many of their existing partners, do not have the agile tools they need to leverage the data effectively and improve customer satisfaction, loyalty and trust.

 

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