Friday October 2,2015
Practice Leader, Telecom Operations and IT
Telcos keen to monetize their data assets by creating new revenue streams will be interested in Expression Target. Part of Lumata’s Expression product suite, Expression Target unlocks the value of customer data through personalized, secure, and targeted mobile advertising.
Lumata’s Expression platform is an intelligent, near real-time customer lifecycle management system that provides campaign predictions, analytics, and optimization capabilities to telcos and their brand partners. It has a web-based interface that allows marketing departments to be self-sufficient in the
design and deployment of loyalty and retention campaigns.