London | 1 Jul,2015
Lumata, a market leader in mobile customer lifecycle management (CLM), advertising and data monetization has launched an industry-first digital loyalty programme for leading Belgian mobile operator, Mobistar.
The three year deal will equip the Orange Group owned operator with an intelligent, real-time campaign management and loyalty solution, powered by Lumata’s Expression CLM platform and its team of marketing experts.
The Mobistar “Have A Nice Day” programme rewards customers across a number of parameters including tenure, digital engagement and average spend on the Mobistar network. The solution combines ‘Surprise & Delight’ mechanics with Lumata’s proprietary next generation loyalty concept, ‘Badges’, where customers are rewarded by Mobistar and partners by ‘unlocking’ badges for specific actions.
Lumata provided Mobistar with end-to-end support for concept development, technology infrastructure, partner selection and analysis in the deployment of the ‘Have A Nice Day’ programme.
“With operators facing an increasingly competitive and disruptive market and rapidly growing customer churn challenges, they need to deliver highly differentiated offerings to bring true value to their customers,” said Adhish Kulkarni, Chief Marketing Officer, Lumata. “We are therefore very pleased to have had the opportunity to demonstrate our technical and marketing expertise with another tier one telecommunications provider.”
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com
For further media related information, please contact:
Senior Marketing Manager