Lumata’s proactive churn management solutions are powered by self-learning predictions and are designed to help Operators in markets with high mobile penetration and high churn rates. Our solutions deliver anti-churn, win back and inactivity-prevention campaigns enhanced by an embedded predictive analytics engine that draws on historical data to predict churn propensity.
In this customer case study, the challenge was to stimulate usage amongst very low to non-existent customers and increase the level of activity by stimulating higher usage. Further, win-back customers before they turn inactive and churn.
Read the complete case study to know how Lumata’s Churn Management solution resulted in a higher frequency of recharges.
One of the longest running mobile loyalty programmes of all times Orange Wednesday is a perfect example of how brands can design loyalty campaigns. Orange Wednesdays has recently completed 10 years is running and is considered one of the most iconic marketing ideas of all times.
The challenge was to try and boost the worst-performing day of the cinema-release week and increase purchase of cinema tickets.
The success in the UK has led to the programme being rolled out across 8 European countries. The programme continues to deliver strong results in terms of brand awareness and churn reduction for Orange and incremental footfall for cinemas as it enters its 7th year.
At Lumata, We focus on creating differentiated Telco offerings in partnership with brands that your customers love. Concepts we have created include Orange Wednesdays Film Sponsorship, Recharge & Instant Win and ‘Badges’ – our next generation loyalty programme with gamification. Our 20+ loyalty programmes have an average life of 3-5 years and reach more than 100Mn consumers.
In this case study, read we how achieved the challenge of stimulating usage, and retain high risk mid-high ARPU churn customers so as to extend the retention period over 3 months.
With Lumata’s Real-time Marketing the average voice usage increased 2-4 times across the segmented groups. Additionally, the average recharge rate also increased 2-3 times across segmented groups when compared with control group data.
Rad the complete case study to know how we used targeted micro-segmented approach to minimise revenue cannibalisation from offers and increase daily voice usage amongst very low voice usage customers