Customer Data Monetisation

Monetise your inventory and customer data for new revenue streams


The challenge

Operators around the world are looking for new sources of revenue to augment declining voice and messaging revenues. Operators hold highly qualified information about customers spanning demographics to brand preferences that take out any guesswork in targeting mobile ads. In contrast, mobile advertisers who are left with basic and unverified variables such as age, gender, city and device for targeting their ads are willing to pay a premium for targeted data-driven advertising.


The solution

Lumata’s Customer Data Monetisation solution can help turn your SMS inventory and customer data assets into revenue through advertising opportunities.

We bring years of expertise working with operators globally profiling and enriching large volumes of subscriber data into anonymised segments that advertisers can use to target and monetise potential customers. Lumata also brings a decade of experience as a leading Italian mobile advertising network and media buying agency serving Tier-1 mobile operators and leading international brands.

Our solution provides self-service tools for advertisers to push ads to your customers while giving you control on contact frequency. We can also help in integrating with the mobile advertising ecosystem in your geography to enrich ad requests with anonymised profile information.



The results

  • Opted-in database for SMS advertising in Italy with 8mn subscribers.
  • Largest independent mobile advertising network in Italy.


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