London, UK | August,2014
Lumata Launches New Customer Lifestyle Portal for To Personalise Customer Experience With Rich Media Streaming
Airtel Partners as First Operator to Use New WAP Portal Mobile Marketing Solution
LONDON, UK – August, 2014 – Lumata, a market leader in real-time customer lifecycle management (CLM), advertising and data monetization, has launched its ‘ClubOomph’ WAP lifestyle portal, with Airtel as the first operator to offer the real time marketing tool to its customers.
The portal allows mobile operators to offer customizable video content to the rapidly growing young mobile user demographic. It offers access to rich media content covering various genres like fashion, cars and health for a highly personalised, behaviour based customer experience.
‘ClubOomph’ will soon be rolled out across a range of other operators across India, who will adopt it within their own branding to enhance their smart phone and data user experience. It also enables Lumata to reach out directly to consumers and take a step closer towards achieving an operator agnostic, ‘Direct-to-consumer’ business model.
The latest mobile marketing solution is one of several advances in Lumata’s mobile marketing strategy roadmap to provide operators with the tools they need to manage their brand’s interaction with consumers and achieve their marketing objectives over mobile. It will cater to the rapidly growing ‘generation Y’ segment of mobile users with access to smartphones and the internet.
“Our new lifestyle portal gives mobile marketers even stronger capabilities to personalize the customer experience and add value in a highly competitive market, said Tom Buehlmann, CEO, Lumata. “This has become extremely important in the smartphone era, as operators must find increasingly innovative and creative ways to offer promotional incentives to their customers.”
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com
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