Pending | 22 May,2012
Lumata, a global provider of mobile marketing, advertising and loyalty technology solutions, today announced the launch of a new mCommerce website designed for French Connection UK. Lumata was tasked with providing French Connection with a new sales channel on mobile that capitalises on the significant increase in mobile traffic to the website.
As smartphones proliferate, those accessing websites via their mobile device and looking to purchase goods via this channel need to be given an experience that mirrors that of PC-based web browsing. Recognising this, French Connection engaged Lumata to define and implement a wide-ranging mCommerce strategy.
The Lumata executed site now delivers quick easy navigation for comparison and seamless purchase of French Connection products - the key objective identified by French Connection at the start of the project. Lumata’s role extends beyond just there though – by providing in-depth analysis of traffic and user behaviour enabling French Connection to better understand their customer base. According to Forrester, mobile commerce is forecast to reach $31 billion by 2016, an annual growth rate of 39% from 2011.
"Lumata is delighted that yet another internationally recognised brand has entrusted us with their mCommerce strategy,” said Thomas Enraght-Moony, CEO, Lumata. “Our work for French Connection demonstrates how our creativity, technology and expertise in mobile can help deliver a vastly improved experience for the consumer, whilst generating increased revenue for our customer.”
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com