Real-time Loyalty

Stand out from the crowd with next generation loyalty


The challenge

In a market where consumers perceive services provided by their telco as commodities, generating genuine loyalty is a persistent challenge.

Your customers are demanding ever greater incentives for their loyalty, attracted by disruptive OTT alternatives and competitive offers on data, airtime, and SMS. This can lead to a spiral of value destruction unless you use a truly differentiated approach.


The solution

Lumata combines big ideas with a deep understanding of telco customer behaviour, to create loyalty programmes that stand out from the crowd.

We focus on creating differentiated telco offerings in partnership with brands that your customers love. Concepts we have created include Orange Wednesdays Film Sponsorship, Recharge & Instant Win and ‘Badges’ – our next generation loyalty programme with gamification. Our 20+ loyalty programmes have an average life of 3-5 years and reach more than 100Mn consumers.


Celebrate your customer’s milestones with badges

Points programmes have passed their prime in some markets. Lumata’s Badges programme is now replacing legacy loyalty programmes at some operators.

Badges provide a visual recognition of a subscriber’s achievements and encourage engagement through gamification. You can keep your loyalty programme always fresh with newer badges for special occasions and events.

Surprise your customers with personalised offer recommendations

When it comes to offers and prizes, your customers like both - surprises and choice.

Lumata’s Real-time Offer Management solution brings alive any loyalty programme with highly personalised and relevant prizes, maximising engagement for your loyalty spend. Our 'win-every-time proposition', taps into the desire, to seek out surprises and play for more.

Delight your customers with a variety of offers from retail partners

Add variety to your loyalty programme with offers from third party retail partners. With our vast experience working with brands and advertisers, Lumata can setup and manage partnerships with 3rd party brands and retailers to develop an attractive and cost effective portfolio of prizes.

Lumata is also the market leader in Film Day programmes and similar mobile couponing programmes. Using our Expression Marketing product and a highly scalable “Last Mile” coupon redemption solution, we can deliver a turnkey couponing solution.

The results

  • Average churn reduction: >25-40%
  • Typical customer engagement: > 50% of the customer base
  • Typical ARPU uplift: up to 9% in mature markets


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