ARPU stimulation is a common challenge we see across all markets. Mature markets are witnessing flat ARPU with all-you-can-eat tariffs becoming the norm. In emerging and developing markets, customers carry multiple SIMs and switch operators frequently. On the brighter side, mobile data usage is soaring with increasing smartphone penetration. However, operators need to promote data services carefully to prevent cannibalisation of existing services.
Lumata’s Real-time Marketing solution provides the agile tools you need to stimulate spend and usage for highly targeted microsegments. Lumata has demonstrated long-running expertise in delivering real-time marketing solutions for ARPU stimulation, upsell and cross-sell. Our team of marketing experts can provide proven end-to-end best-practice marketing solutions to help you rapidly grow ARPU.