Pending | 21 November,2012
Lumata, a market leader in mobile marketing software and services, has appointed Richard Grohol as new Chief Commercial Officer.
Richard joins Lumata from MACH where, as a CCO and member of the Executive Committee, he was responsible for driving worldwide sales and marketing activities, strategy and the Mobile Billing and Payment business unit. Before MACH, Richard was EVP of Worldwide Field Operations for 10 years at Roamware, Inc. and prior to this, worked at several major technology companies in the telecom industry, in both the USA and Europe.
In his new role, Richard will have responsibility for sales and client services across Lumata’s global revenue organisation including mobile operators, advertising and brands. He will be a member of Lumata’s senior management team and will report directly to the Chief Executive Officer, Thomas Enraght-Moony.
Thomas Enraght-Moony said: “I am delighted to welcome Richard Grohol at this important stage of Lumata’s global growth story. Rich is a seasoned executive bringing with him over 20 years of experience building and running successful sales organisations. He will play a key role in capturing commercial opportunities in the highly evolving mobile marketing space and I am confident that he will rapidly lead further success for Lumata.”
Richard Grohol said: “I am extremely impressed with Lumata’s fantastic achievements, expertise and long-running experience in delivering market-leading mobile marketing products and services across the world. I look forward to assisting Lumata in its next stages of global development and growth.”
Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.
Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.
Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit http://www.lumata.com