Vietnamobile Selects Lumata for Enhanced Business Intelligence through Campaign Management functionality

London, UK | May,2014

Vietnamobile Selects Lumata for Enhanced Business Intelligence through Campaign Management functionality

Vietnam’s tier one operator employs intelligent, real-time Campaign Management platform to enhance competitive positioning and differentiation

LONDON, UK – May, 2014 - Lumata, a market leader in real-time customer lifecycle management, advertising and data monetization software and services, has won a two year deal with Vietnamobile to deploy Expression, its intelligent campaign management platform to manage Vietnamobile’s customer stimulation and retention marketing campaigns.

Vietnam’s tier one mobile operator, will join Lumata’s rapidly growing Expression customer base and use the real-time Campaign Management module to deliver innovative marketing campaigns that enhance its competitive positioning and differentiation in one of the world’s most competitive telecoms markets.

Vietnamobile chose Lumata’s Expression platform because it needed to extend its existing Business Intelligence capabilities to include predictive analytics and real-time campaign management. The real-time campaign management solution will equip its marketing team with the knowledge and tools to configure and deploy high impact marketing campaigns, which can be optimised from a single interface.

“We chose Campaign Manager due to the product’s market leading degree of flexibility and mobile- focused capabilities, such as automation, real-time campaign management, precise targeting and GUI. Beyond the technology itself the team also demonstrated the strong marketing expertise that you would expect from a marketing services company with such an extensive global footprint.”

 “Vietnamobile can now fully benefit from the ability to manage and enhance its customer interactions, said Adhish Kulkarni, Chief Marketing Officer, Lumata. This will allow the operator to transform customer events into highly effective marketing ‘moments’ in real-time. 

About Lumata

Lumata is the leading global provider of real-time customer lifecycle management, advertising, and data monetisation software and services. We provide operators, brands and advertisers with the tools and marketing expertise to unlock the value in their data.

Lumata’s CLM solutions are powered by the Expression Platform, which globally reaches over 250 million consumers per year. Expression uniquely integrates predictive analytics, campaign management and offer optimisation modules in a single interface, enabling marketers to rapidly configure, deploy and analyse their CLM activities.

Lumata was formed in November 2011 and is backed by Francisco Partners, a leading technology focused private equity firm. For further information on Lumata, please visit

For further Lumata media information, please contact:

Rajdeep Singh

Senior Marketing Manager


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