Real Time Marketing – Connecting with Customers at the Moment of Truth
Today, consumers are facing an unprecedented level of 'noise' generated by marketing messages through offline, online and mobile channels. Organisations operating with traditional marketing tools and processes are challenged to 'cut through the noise'. In this white paper, we look at how you can combine behavioural analysis with marketing automation to support your marketing objectives around retention and revenue development.
From understanding behaviour to increasing revenue: 4 key steps
Increasing churn rates are a real concern for operators and particularly in countries where prepaid, low ARPU customers and multi-SIM users are prevalent. In this whitepaper, we share best practice on delivering behavioural analysis and the implementation of successful contextual strategies and techniques that support operators' objectives around retention and revenue development.
In this white paper, we share key elements to consider when designing loyalty concepts and provide recommendations on how to best integrate mobile to drive the adoption and success of future programmes. We also touch upon concepts such as 'Badges' which enable brands to implement the next generation loyalty programmes powered by mobile and social channels.
We are at a turning point in the evolution of loyalty programmes. Smartphones enable rich interactions with customers on the move, powerful technology platforms allow marketers to deliver real-time rewards and the barriers to acquiring, processing and storing data for such interactions are falling.
Multi-SIM users pose an interesting challenge. They are loyal to you, but are also loyal to everyone else. Multiple SIM usage presents both a significant problem and a sizable source of potential revenue for operators worldwide. In this white paper, we explore a multi-step approach allowing operators to maximise this opportunity.
Operators around the world are looking for new sources of revenue to supplement declining voice and messaging revenues.
They need to look no further than the customer database they have built over time. This database contains highly qualified information about customers spanning demographics to brand preferences that take out any guesswork in targeting mobile ads.
Lumata’s Expression Advertising product, backed by years of experience in working with operator data and running a successful mobile ad network, is designed to help operators convert this data into new revenue streams.